If you’re a business owner with a franchise, you know that ranking on SERPs is essential to driving traffic and generating leads. But what’s the best way to go about it?In this blog post, we’ll take a look at 7 key takeaways for optimizing your franchise SEO strategy. We’ll cover everything from keyword research to on-page optimization, so you can make sure your franchise is getting the most visibility possible on search engines. Let’s get started!
Start with keyword research
Before you can optimize your website for ranking on SERPs and do franchise SEO, you need to know which keywords to target. This is where keyword research comes in.There are a number of different ways to do keyword research, but one of the simplest is to use Google’s Keyword Planner tool. Just enter a seed keyword that describes your business, and the Keyword Planner will return a list of related keywords that you can target.Best SEO in Los Angeles mentioned to make sure to select keywords that are relevant to your franchise and have a good amount of monthly search volume. You can also use the Keyword Planner to get an idea of how difficult it will be to rank for each keyword. Generally speaking, you’ll want to target keywords that are not too difficult to rank for (but still have a decent amount of search volume).
Optimize your website for on-page SEO
Once you’ve selected the right keywords to target, it’s time to optimize your website for them. This is called on-page SEO, and it’s one of the most important aspects of ranking on SERPs.There are a number of different factors that go into on-page optimization, but some of the most important include:Title tags. The title tag is the text that appears in the search results when your website comes up. Make sure to include your target keyword(s) in your title tags, as this will help you rank for those keywords.Meta descriptions. The meta description is the short description that appears under your title tag in the search results. Again, make sure to include your target keyword(s) in your meta descriptions.Headings and subheadings. Use headings and subheadings to break up your content and make it easier to read. Including your target keyword(s) in your headings and subheadings will also help you rank for those keywords.Alt text. Alt text is the text that appears when an image can’t be displayed. When adding images to your website, make sure to include alt text that describes the image and includes your target keyword(s).
Build links to your website
Another important factor for ranking on SERPs is link building. Link building is the process of getting other websites to link to your website.Thrive Link Building Services shared that there are a number of different ways to build links, but some of the most effective include:Guest blogging. Find blogs in your industry that accept guest posts and pitch them an article that includes a link back to your website.Creating helpful resources. Create helpful resources like ebooks, whitepapers, or infographics and include a link back to your website on them.Reaching out to influencers. Reach out to influencers in your industry and ask them to mention your website in a blog post or social media update.
Use social media to promote your website
Social media is another great way to promote your website and get more visibility on search engines. When you post content on social media, make sure to include links back to your website. This will help people find your website and also give you a boost in the search results.In addition to promoting your own content on social media, you should also try to get other people to share it. One way to do this is to use social media sharing buttons on your website. This will make it easy for people to share your content with their followers.
Monitor your progress with Google Analytics
Once you’ve implemented all of the above SEO strategies, it’s important to monitor your progress and see how well they’re working. Google Analytics is a free tool that can help you do this.SEO Agency Minnesota advised that Google Analytics will show you how much traffic your website is getting from organic search, as well as which keywords are driving the most traffic. This information can be extremely valuable in determining which SEO strategies are working and which ones need to be tweaked.
Keep your SEO up-to-date
SEO is an ever-changing landscape, so it’s important to keep your strategies up-to-date. Google makes hundreds of algorithm changes every year, so what works today might not work tomorrow.To stay on top of the latest SEO changes, make sure to sign up for Google’s Webmaster Central Blog. This blog is where Google announces all major algorithm changes, so you can be sure to stay up-to-date on the latest SEO news.
Hire an SEO agency
If you want to take your SEO to the next level, you may want to consider hiring an SEO agency. An experienced SEO agency can help you implement the latest SEO strategies and get more visibility for your website.When choosing an SEO agency, it’s important to choose one that has a proven track record of success. Be sure to read reviews and case studies to see what other businesses have had to say about their experience with the agency.Hiring an SEO agency is an investment, but it’s one that can pay off big time in terms of increased website traffic and revenue.By following these seven SEO tips, you can give your business a boost in the search results and get more visibility on SERPs.